Logo design: BeanSpirited

BeanSpirited aims to appeal to a broad audience, from coffee lovers to those interested in innovative spirits, like 'new age moonshine. The brand prides itself on Colorado artisan beverages and a 'grass roots' approach. I was responsible for designing the logo and the sell sheet, while a teammate designed the packaging for the bottle and box design. We both conducted research and held team meetings. The logo and sell sheet needed to reflect this, while also appealing to both traditional and modern consumers. A teammate on the project handled the packaged bottle design. The software I used was Adobe Illustrator.