Menu cards

I was tasked, in a 2-person team on the project "Culinary menu & Auction Media", to create stand-alone menu cards for 5 unique dishes in which the design aligns with a specific event theme, color palette, typography, and brand guidelines. My design solution is centered around the idea of a "flavor postcard format" representing the journey of the defining flavor(s) in each dish being sent home. To achieve this design, I researched the bold flavor profiles of each menu item to highlight their unique origins and inspirations. My initial concepts were created using Adobe Fresco, the final artwork was created using Adobe Illustrator. Due to timing the final design and mockup was created in Adobe Photoshop using the example menu item of a peanut butter and jelly sandwich. This design process required flexibility and collaboration with a Theme Director and a Client Representative that resulted in a memorable and thematically relevant presentation of the culinary dishes and event.